Transforming digital advertising operations for Vocento
- Industry
- Media Company
- Location
- Spain
Products used
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SmartDesign
Template-based multi-shape digital banner production at scale.
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SmartCorrect
Browser-based editing of multi-shape digital banners.
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Campaign management
End-to-end campaign tracking, reporting and optimization.
The challenges
Vocento, a leading multimedia Spanish communications group, needed to expand its digital footprint in the local business market. Their aim was to launch digital advertising campaigns that were accurate, scalable, and cost-effective.
They recognized the growing importance of digital platforms to reach their target audience. They needed a strategy that would enable them to establish a robust online presence. By implementing accurate and efficient digital ad campaigns, Vocento aimed to maximize its outreach. They would better engage with their audience. And they could align their digital operations with their business goals while staying within budget.
The solution
Vocento onboarded Mediaferry’s cloud-based work management and creative automation platform. This enabled them to automate aspects of their digital ad trafficking, tracking, and campaign performance reporting.
Agencies enjoy seamless log-in access and can view client bookings, insertion positions, and publications. National World was able to streamline its workflow. They reduced the time and effort spent on repetitive tasks. And it improved efficiency and productivity.
- Mediaferry’s SmartDesign enabled Vocento’s sales and design team to create different-sized digital banners using pre-approved branded templates.
- Once the creatives are approved, Vocento was able to launch campaigns directly from Mediaferry and track analytics in real-time.
- They were able to engage better with their customers by allowing them to access Mediaferry for creating assets, review them and approve instantly.
The Results
Template-driven ad production saves time
Mediaferry SmartDesign, an automated ad builder tool, simplifies digital banner creation. It enables simultaneous changes to ad text, CTA, images, and logos across multiple ad sizes. This saves time and resources. It streamlines campaign production and ensures brand consistency.
Automated, streamlined ad campaign trafficking
Mediaferry empowers sales and customer service teams. It helps in-house and external designers and advertisers. They can publish these banners on ad servers and track campaign performance in real-time.
Real-time campaign performance reports
Mediaferry provides comprehensive campaign performance reports. This enables decision-makers to gain insights into the ROI of their ad campaigns. Tracking progress is easy, and reports can be shared with stakeholders. This all helps with transparency and informed decision-making.
Automated production and workflow management
Vocento was able to effectively manage their creative campaigns using Mediaferry. It also enabled them to automate their end-to-end creative production process.
Though there are several tools in the market to create ad campaigns semi-automatically, Mediaferry is the first company that integrated the full process of creating, publishing, managing and renewals and any kind of tasks needed in the full ad production process.
Raúl Prieto García
Fmr. Digital Business,IT and Operations Director
Vocento
McClatchy, a leading media company in the US, has been continuously evolving its print and digital marketing capabilities to stay competitive.
Vocento, a leading multimedia Spanish communications group, needed to expand its digital footprint in the local business market. Their aim was to launch digital advertising campaigns that were accurate, scalable, and cost-effective.
Being one of the most prominent local media groups in the UK, National World wanted to transform their digital ad operations and improve collaboration with their advertisers.