National World’s digital revolution: A Mediaferry transformation story
- Industry
- Media Company
- Location
- United Kingdom
Products used
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Creative work management
End-to-end creative workflow management across print, digital, and video campaigns.
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Creative production automation
Template-based multi-shape digital banner production at scale.
The Challenges
Being one of the most prominent local media groups in the UK, National World faced the challenge of developing data-driven ad campaigns. The decline in print media and the increasing competition in digital advertising compelled National World to enhance its product offerings in print, digital, and video formats.
- This media company needed a dependable, user-friendly, and cost-efficient solution to give their advertising clients access to their published ads. The process of locating these ads across many publications can be time-consuming and expensive.
- They needed a solution that could assist in boosting engagement and returns for their advertisers. They also needed efficient methods for managing workloads, reducing admin, and enhancing ROI.
The Solution
National World onboarded Mediaferry’s cloud-based workflow management system. They integrated Mediaferry with their billing systems, ad server (GAM), and CRM system (SalesForce). This enabled them to automate aspects of their digital ad trafficking, tracking, and campaign performance reporting.
Additionally they started using Mediaferry’s eVouchering system for their advertisers to access and analyze campaign data. With a few clicks, advertisers gain valuable insights into every campaign and publication. They can pinpoint the placement of their ads and share a link with colleagues.
Agencies enjoy seamless log-in access and can view client bookings, insertion positions, and publications. National World was able to streamline its workflow. They reduced the time and effort spent on repetitive tasks. And it improved efficiency and productivity.
The Results
Long-term partnership
10+ years of continued partnership with a full-time team to support print and digital ad production, digital ad ops fulfillment, digital marketing fulfillment, high-end creative, and sales and customer support.
Workflow and production automation
System centralized order, track, proof, approval, and management of creative campaigns and assets.
Improved customer experience
New eVouchering (tear sheets) along with a dedicated customer portal. All are integrated with a Google Chat-based chatbot that answers queries in real-time by pulling data from systems that National World uses.
Cost Savings
YoY cost savings due to wage arbitrage and consolidation and integration of systems. National World reduced FTEs based on their requirements, thereby controlling costs and improving ROI.
EKCS’ tireless dedication to produce and manage our print and digital content made the decision to continue our partnership an easy one. Over the years, its MediaFerry platform has allowed us to become increasingly cost-effective while ensuring the ad production process remains as efficient as possible.
Chris Sanderson
IT & Operations Director,NationalWorld
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