McClatchy enhances ad production and boosts ROI with Mediaferry
- Industry
- Media Company
- Location
- United States
Products used
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Creative work management
End-to-end creative workflow management across print, digital, and video campaigns.
The challenges
McClatchy, a leading media company in the US, has been continuously evolving its print and digital marketing capabilities to stay competitive. The company faced several challenges in driving better audience engagement and achieving higher returns for its advertisers. Additionally, they needed to manage large volumes of work efficiently while reducing administrative time and improving ROI.
The solution
McClatchy onboarded Mediaferry to manage end-to-end creative operations workflow, enabling seamless transitions across booking, fulfillment, and delivery channels for both print and digital advertising.
The solution included phased integrations with McClatchy’s existing booking systems, CRMs, ad management platforms, and preflight servers, including Atex, Google Ad Manager, and Salesforce. Additionally, Mediaferry’s SmartDesign and SmartCorrect tools helped semi-automate production workflows, improving the speed and efficiency of their operations.
- Mediaferry enabled McClatchy to manage cross-channel advertising production across video, digital and print.
- Mediaferry was connected to McClatchy’s booking and CRM systems, streamlining data transfer between different systems and improving efficiencies.
- They were able to engage better with their customers by allowing them to access Mediaferry for creating assets, review them and approve instantly.
The Results
Automated, streamlined ad campaign trafficking
Mediaferry empowers sales and customer service teams. It helps in-house and external designers and advertisers. They can publish these banners on ad servers and track campaign performance in real-time.
Real-time campaign performance reports
Mediaferry provides comprehensive campaign performance reports. This enables decision-makers to gain insights into the ROI of their ad campaigns. Tracking progress is easy, and reports can be shared with stakeholders. This all helps with transparency and informed decision-making.
Automated production and workflow management
McClatchy was able to effectively manage their creative campaigns using Mediaferry. It also enabled them to automate their end-to-end creative production process.
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