Milton Keynes, UK | Nov 14, 2024 Tindle Newspapers, a leading UK-based publishing company, has transformed its ad creation workflow by integrating Mediaferry, a cloud-based platform by EKCS.
A poor brief can waste time and money, and when working in an in-house agency or publishing house, this is something you need to avoid wherever possible.
As the advertising landscape continues to evolve at a fast pace, the major challenge for any publisher and brand is to speedily and cost-efficiently produce a range of quality creatives.
While there are various factors that affect the content production time, copy chasing has been one of the tedious tasks that consume a lot of time and effort at the publisher’s end.
Dynamic creative is a method of programmatic advertising in which ad components—headlines, descriptions, images, and CTAs are changed in real-time.
Mediaferry has launched a new product for advertisers to see where and when their advertisements are published.
The approval process is one of the most important part of creative workflow, that if not streamlined, can negatively impact the overall campaign delivery.