68%
AI + designer
ApprovedOn-brand, on spec
image
image
image
Vocento
image
image
image
image
Newsquest Media Group logo in white on black with two horizontal lines underneath.
The quiet problems inside every ad operation

Declining revenues, rising costs, and growing operational complexities.

As advertising revenue comes under pressure, publishers are being asked to do more with fewer resources. Fragmented workflows, manual processes, and disconnected systems make it harder to control costs, maintain quality, and scale operations without adding headcount.

Revenue pressure

Sales team lose valuable selling time to production and administrative work.

Rising costs

Manual handoffs, repetitive tasks, and rework increase the cost of producing every ad.

Limited scalability

Higher volumes and tighter deadlines strain production capacity, making growth difficult without additional resources.

The connected ad workflow

AI-powered ad production. Human expertise when it matters. One connected workflow.

Mediaferry brings together workflow orchestration, AI-driven creative production, and experienced designer teams to simplify advertising operations across print, digital, and video, while integrating with the systems you already have.

Connect

Bring briefs, creative requests, production, approvals and delivery into a coordinated workflow.

Create

AI tools produce print, digital and video ads, with professional designers for refinement.

Control

Manage revisions, approvals and quality checks with clear visibility across every asset.

Deliver

Route production-ready assets to the right teams and publishing systems, ready to run.

What does a better advertising operation deliver?

Real improvements in production efficiency, operating costs, and sales capacity, measured against your own baseline.

Up to 80%

Faster time to market

Faster ad production, iterations and approvals. Launch campaigns faster without compromising brand and quality.

25–30%

Lower ad production cost

Save cost spent on repetitive work, unnecessary handoffs, and expensive production processes.

More time

To focus on sales

Give more time to the sales team to sell by reducing admin work and production coordination.

How we work with you

We start with one problem, not a platform rollout.

A connected workflow built around your titles, brands and deadlines. AI agents and automation for the volume, designer-in-the-loop for the judgment, inside the systems you already run.

1

Understand

We map how your advertising operation works today.

2

Analyze

What’s working, what isn’t, and where opportunities are being missed.

3

Recommend

Our experts suggest the best approach, bringing together technology, AI and human expertise.

4

Deliver

We make it happen with you, for you, or through a combination of both, and measure the results.

The cost of standing still

The costliest decision right now may be doing nothing.

Every quarter spent operating the same way is another quarter of missed revenue opportunities, avoidable production costs, and lost competitive ground.

Revenue you never captured

Every hour the sales team spend coordinating production is an hour they aren’t spending winning advertisers and growing accounts.

Margins that keep eroding

Manual processes, rework and inefficient production continue to consume resources, while pressure to deliver more for less keeps increasing.

Competitors that move ahead

While others adopt AI and more scalable workflows, legacy operations risk becoming slower, more expensive and less competitive.

Standing still is a decision. And its cost compounds.

Proof, not promises

What publishers are saying.

Chris Sanderson Raúl Prieto García Katie Bradshaw

EKCS’ tireless dedication to produce and manage our print and digital content made the decision to continue our partnership an easy one. Over the years, its Mediaferry platform has allowed us to become increasingly cost-effective while ensuring the ad production process remains as efficient as possible.

Chris Sanderson IT & Operations Director, ICONIC (Formerly NationalWorld)

Though there are several tools in the market to create ad campaigns semi-automatically, Mediaferry is the first company that integrated the full process of creating, publishing, managing and renewals and any kind of tasks needed in the full ad production process.

Raúl Prieto García Fmr. Digital Business, IT and Operations Director Vocento

It seemed too good to be true, but it actually is that good. A few words and an image can create an amazing ad in minutes.

Katie Bradshaw Training Manager, Newsquest

See how Mediaferry® clients transformed their creative operations and increased efficiency

Newsquest Media Group logo

Newsquest, one of the UK’s largest regional media groups, is transforming its advertising operations to empower sales teams and drive revenue growth.

Read Story
McClatchy-logo

McClatchy, a leading media company in the US, has been continuously evolving its print and digital marketing capabilities to stay competitive.

Read Story
Vocento

Vocento, a leading multimedia Spanish communications group, needed to expand its digital footprint in the local business market. Their aim was to launch digital advertising campaigns that were accurate, scalable, and cost-effective.

Read Story
Diagnose first. Decide later.

What could a smarter AdOps workflow be worth your business?

Let’s take 30 minutes to explore where your advertising workflows may be costing you time, revenue opportunities, and margins and identify where AI, automation and smarter production processes could make a measurable difference.

Book your 30-minute workflow consultation